By readers like you. We may earn an affiliate commission when you purchase through our links. Of course, this will not increase the cost of your subscription.
GetResponse asserts itself as the most user-friendly newsletter tool on the market, equipped with a plethora of advanced features. This is a bold assertion, particularly considering their competitive pricing structure. The company, headquartered in Poland, boasts a global presence spanning 183 countries, asserting a user base exceeding 350,000 customers.
While you may have perused individual user reviews of GetResponse online, offering generally positive feedback, these reviews might not offer a comprehensive overview. Our evaluation of GetResponse adopts a systematic approach, drawing on our practical experiences and knowledge across numerous simple and advanced marketing automation tools.
In terms of features, GetResponse outshines many other email marketing services, offering everything from customizable landing pages to advanced automation and reporting features. It’s challenging to find a feature they don’t provide.
Of particular note are the landing pages, an integral part of the Conversion Funnel feature. This unique aspect not only handles lead generation but can also function as an online store, facilitating payment processing.
Another noteworthy feature is GetResponse’s robust marketing automation capabilities. Users can configure sophisticated automated campaigns based on triggers and conditions such as sales or location. While other tools may offer automation, few match the power and user-friendliness of GetResponse. The platform also provides an array of detailed templates to facilitate a smooth start.
On higher-tier plans, users gain access to additional features such as webinars and a built-in CRM—extras not commonly found in email marketing platforms, adding an extra layer of interest for us.
Following the acquisition of Recostream, an AI/ML personalized recommendations technology company, GetResponse has incorporated AI product recommendations. This entails analyzing the behavior, preferences, needs, and habits of website visitors to generate tailored recommendations—a notably impressive addition.
Delving into the realm of AI, GetResponse has introduced an email generator powered by GPT 3.5. This tool offers content recommendations for email copy and subject lines, and it is available across all their paid plans—a noteworthy enhancement.
GetResponse Review: Summary
Positioned as an all-encompassing marketing platform, GetResponse stands out as an ideal choice for e-commerce enterprises. Beyond their robust email marketing tools, they provide users with a user-friendly landing page builder, an integrated CRM system, and advanced automation features.
This comprehensive suite of offerings leads us to give them a favorable ranking. Their entry-level plan is attractively priced, offering features like autoresponders and basic segmentation. Notably, their free forever plan extends essential marketing features, including a versatile landing page/website builder, signup forms, and popups, making it an accessible option for businesses at various stages of growth.
So let’s take a deeper dive into this GetResponse review.
GetResponse offers a tiered pricing structure comprising four paid plans, each tailored to specific needs: Email Marketing, Marketing Automation, E-commerce Marketing, and MAX. Additionally, there is a free plan, GetResponse Free, designed for users with fewer than 500 subscribers, featuring a monthly email send limit of 2,500 newsletters. It’s important to note that even “removed” contacts, including those manually removed, unsubscribed, or bounced, still count towards the subscriber limit, potentially necessitating an upgrade to a paid plan.
Those opting for the free trial enjoy 30 days of access to premium features. After this trial period, users revert to limited access on the free plan.
While GetResponse’s pricing falls within the mid-range compared to other email marketing software, costs can escalate when seeking features like marketing automation or e-commerce functionalities.
The MAX category introduces two plans, ‘Max’ and ‘Max2,’ catering to companies requiring advanced features at the enterprise level. For detailed pricing information, users can refer to the GetResponse pricing page.
Pros and Cons
Pros
- List Automation:
GetResponse’s list automation sets itself apart by offering a more robust system compared to many other tools. It allows users to apply a variety of conditions to automatically segment their subscriber lists. - Design and Spam Testing:
The design and spam testing feature provided by GetResponse is not only useful but also user-friendly. It successfully addresses a common challenge—either being a costly addition or not functioning well on some platforms. GetResponse excels in this regard. - Conversion Funnel and Landing Page Feature:
Among the numerous pros of GetResponse, the standout feature is the Conversion Funnel. This feature facilitates lead generation by enabling the creation of sales funnels and landing pages tailored to different aspects of a business. Particularly beneficial for e-commerce sites and those promoting webinars and events. - Live Chat:
Recently introduced, the live chat feature enhances user interaction. Its integration on websites ensures that no potential lead is missed, and the accompanying mobile app enables on-the-go responses. - Google and Social Media Ads Feature:
GetResponse allows users to create and monitor Google, Facebook, and Instagram ads directly from their GetResponse account, streamlining the management of online advertising efforts. - Strong Marketing Features on the Free Plan:
Despite the limitations on contacts and email sent in the free plan, GetResponse provides robust marketing features. Users can build and host a landing page with a monthly limit of 1000 visitors. Additionally, access to image galleries, popups, and sign-up forms enhances the capabilities of the free plan.
Cons
The availability of email automation exclusively on higher-tier plans, specifically the Marketing Automation plan or above, does contribute to making GetResponse comparatively more expensive than some alternatives such as Brevo. This limitation means that users seeking advanced automation features must opt for higher-priced plans, potentially impacting the overall cost-effectiveness of using GetResponse for businesses looking for more budget-friendly options in the market.
Is GetResponse the right newsletter service for you?
Recommended if:
For Lead Capture:
If your goal is to capture leads effectively, GetResponse stands out as a newsletter tool designed specifically for inbound marketing. It provides flexible signup forms, a basic landing page editor, Google Analytics integration, and advanced automation features for segmentation and emails. This comprehensive set of tools enables you to capture and nurture new leads seamlessly. Additionally, the platform allows you to host both live and on-demand webinars, providing a versatile solution for lead generation. The Conversion Funnel feature enhances organization and tracking, helping you identify the most effective conversion points.
For E-commerce:
GetResponse caters well to online store owners with a range of features tailored to drive more sales. Integrations with platforms like Magento and Shopify, abandoned cart campaigns, dynamic email content based on purchases, and sales tracking contribute to an efficient e-commerce toolkit. The platform goes a step further by offering AI product recommendations and analyzing each visitor’s behavior, preferences, needs, and habits. The Conversion Funnel feature is particularly beneficial for setting up e-commerce sites and constructing sales funnels with landing pages, social media campaigns, webinars, and more.
For Sophisticated Automation:
GetResponse excels in providing sophisticated automation tools. The workflow builder allows users to set up automation for various actions, including sending emails, assigning lead scores, contact tagging, segmentation, and data updates. Notably, these advanced automation features are available on higher-tier plans, offering a powerful solution for businesses seeking intricate automation capabilities.
For Detailed Reports:
If detailed reporting is crucial for your business, GetResponse offers a deep dive into data related to contacts, newsletters, and automation. The platform’s new interface is clean and well-designed, providing an intuitive and comprehensive view of your data, and facilitating informed decision-making based on thorough insights.
Not recommended if:
When prioritizing solid deliverability rates in your email marketing strategy, it’s essential to note that GetResponse, based on our deliverability tests, has some room for improvement. While it’s crucial to recognize that deliverability rates can fluctuate over time, it is advisable to monitor them consistently to ensure the effectiveness of your email campaigns. Stay vigilant and keep an eye on deliverability metrics to make informed decisions about your email marketing strategy.
A More Detailed Look at The Best GetResponse Features
As evident, GetResponse provides an impressive array of advanced features. Let’s delve into a detailed analysis to highlight the strengths and potential areas for enhancement:
E-commerce Tools:
GetResponse facilitates seamless integration with major e-commerce platforms such as Magento, Prestashop, and Shopify through direct integrations.
Dedicated E-commerce Section:
The platform has introduced a dedicated section specifically designed for e-commerce tools. This section encompasses your online stores, order management, transactional emails, and the integration of promotional codes.
Promo Codes:
Utilizing promo codes from your existing e-commerce platform is made straightforward with GetResponse. These codes can be effortlessly incorporated into your newsletters or automation messages using the drag-and-drop email builder.
Segmentation:
Advanced segmentation capabilities enable the creation of highly targeted marketing campaigns based on customer purchases, order history, and on-site behavior. Conditions include geolocation, tags, lead scoring, lead magnets, conversion funnels (discussed below), and events, offering a breadth of options not commonly found in other email marketing software.
Product Recommender:
The product recommendations feature empowers users to showcase relevant products to recipients, facilitating cross-selling and upselling. This feature is user-friendly, allowing recommendations based on overall store purchases, individual customer purchase history, and more.
GetResponse Marketing Automation for E-commerce:
In addition to essential abandoned cart automation, GetResponse provides users with a variety of pre-built e-commerce automation templates. Examples include retargeting customers with offers based on their tags, promoting courses or products, and rewarding loyal customers based on their engagement levels. This expands the scope of automated actions tailored specifically to e-commerce businesses.
In our comparison with other email marketing platforms, we identified GetResponse as one of the premier tools for marketing automation. This distinction is attributed to its exceptional list management features, complemented by additional advantages such as a robust landing page builder and integrated webinar software. The combination of these features positions GetResponse as a standout choice for businesses seeking comprehensive and effective marketing automation solutions.
Conversion Funnel
The inclusion of such a diverse range of features in GetResponse makes it feasible to construct complete sales funnels within the platform. An entire section, aptly named ‘Conversion Funnel,’ is dedicated to this purpose.
Within the Conversion Funnel section, users gain access to over 30 conversion-optimized scenarios designed to facilitate various objectives. These scenarios are instrumental in selling products, building contact lists, showcasing offers, promoting products and events, and more.
As an example, consider a sales funnel designed to sell a product:
Inside the conversion funnel dashboard, a dedicated section labeled ‘Lead Magnets’ is available. This feature serves the purpose of providing a free resource that visitors can download from a signup page.
GetResponse includes a library of ready-made downloadable assets you can use for your lead magnets, so you won’t necessarily need to create any content yourself. However, I would recommend using the content provided as an example and adapting it to your business. What’s on offer is centered around digital marketing, which probably isn’t the majority’s focus.
This is a fairly unique feature of GetResponse, and the great thing is you can access the lead magnets feature on the lower-tier Email Marketing plan. Those who wish to create complete sales funnels will need the Marketing Automation plan or higher.
GetResponse’s Autoresponders
GetResponse’s Autoresponder feature is an integral part of their Email Marketing plan, providing users with a powerful tool to automate email responses and enhance user engagement.
With Autoresponders, you have the flexibility to automate various email replies, ranging from simple confirmation emails for new subscribers to delivering discounts, product offers, and other follow-up marketing messages. These responses can be triggered by specific actions such as sign-ups, clicks, sales, birthdays, and more. Alternatively, you can set up time-based responses, creating a sequence of emails. For instance, you can send a “Thank You” email on the first day of a user’s subscription, schedule a special offer or discount code newsletter a few days later, and follow up with a product newsletter the next week. This sequence ensures that different emails are automatically sent to each user at predefined intervals.
However, it’s important to note some limitations. The Email Marketing plan does not allow for event-based or product automation, and features like split automation or abandoned cart emails are reserved for higher-tier plans. Users should consider these constraints when choosing the plan that aligns with their specific automation needs.
Abandoned Cart
GetResponse has introduced a valuable new condition within its marketing automation workflow options, specifically focusing on “abandoned carts.” This innovative feature enables users to segment contacts who have abandoned a purchase, allowing for the automated sending of targeted messages to encourage them to complete the transaction. These messages can include promotional codes, serving as incentives to prompt purchases.
Moreover, the platform extends the use of discount codes beyond abandoned cart scenarios. Users can incorporate discount codes in welcome emails for new contacts, creating a positive first impression and potentially driving initial purchases. Additionally, discount codes can be strategically employed to reward and foster loyalty among existing customers. This multifaceted approach showcases GetResponse’s commitment to providing users with versatile tools to enhance engagement and drive sales within their marketing strategies.
GetResponse Mobile App
The GetResponse email marketing app stands out for its user-friendly interface, offering exceptional convenience for email marketers and eCommerce business owners on the move. The mobile app empowers users to effortlessly monitor the performance of their email campaigns, providing key metrics like open rates, click-through rates, and more.
Contact management features are easily accessible through the app, allowing users to track subscriber list growth, view subscriber locations, edit basic contact information, add new contacts, manage user tags, and perform various other functions.
Newsletter creation is a seamless process within the app, offering the flexibility to duplicate existing messages or craft new plain-text emails. These can be sent directly from the mobile app, providing a convenient way to stay connected with your audience.
In addition to robust email marketing tools, the app extends its functionality to manage eCommerce tools and statistics. Users can monitor product sales, track orders, assess revenue, and access a range of other eCommerce-related metrics. This comprehensive suite of features makes the GetResponse email marketing app a valuable companion for users who need to manage their email campaigns and eCommerce activities while on the go.
Conclusion
Your assessment of GetResponse aligns with its reputation as a robust and user-friendly marketing software. It excels in delivering a comprehensive set of features while maintaining ease of use, a combination that sets it apart from other newsletter tools in the market. Notably, the automation mechanisms for list management and the flexible, intuitive automation workflows contribute to its effectiveness in streamlining marketing processes.
While acknowledging that the editor may have some intricacies in specific tasks, the responsive templates provided by GetResponse offer a solution that is both visually appealing and functional. The platform’s commitment to user convenience extends to its mobile app for both iOS and Android, providing the ability not only to track but also to send newsletters and engage in live chats while on the go. This commitment to accessibility and functionality contributes to GetResponse’s positive standing in the realm of email marketing and automation tools.
Your evaluation underscores the numerous strengths of GetResponse, highlighting its extensive list of powerful features such as landing pages and webinars. While an improvement in deliverability rates would be welcomed, GetResponse excels in various other areas, earning high scores across multiple dimensions.
The platform’s versatility is particularly noteworthy, as it offers a comprehensive suite of tools that can cater to almost all aspects of small business email marketing. This versatility positions GetResponse as a valuable and integral component of an overall email marketing strategy, showcasing its capability to meet diverse needs and contribute significantly to the success of email marketing endeavors.
